Thursday, March 8, 2012

You want me to scan that where?

This whole QR thing ("quick response" code) seemed pretty cool at first - "hey, you, consumer - use your smartphone to scan me and learn more information!" - but the overall rollout and explanation of those little black + white squares didn't quite reach critical mass.

As all marketing trends come and go, you can bet there's a website/blog/tumblr/flickr stream/whatever to give it the proverbial kick in the pants on the way out the door.  Enter WTF QR CODES.  Seriously, you have to check it out.

"Crawl down here and scan this code, but for the love of Pete, mind the gap! TRAIN!!!"

Image via WTF QR CODES.

In theory, this was a good idea:

"Load the app. Scan the code. Oh, and did we mention run alongside the bus? Yeah. That too."

Image via WTF QR CODES.